Has your company discovered the value of community impact yet? If you haven’t, you might want to reconsider. Here’s why: Giving back is one means to help your small business stay competitive against the marketing campaigns of behemoth corporations. In short, community involvement fosters an environment in which consumers choose companies based not solely on pricing or selection, but also on relationships and perceived social impact.
If you want to get involved but don’t really know where to start, consider these ideas: